Giveaway Promotion Results: Real Stats

Results_Header

Here it is. The data.

The performance of your giveaway listing will vary based on a wide variety of factors.

Using the data below, you can make more informed decisions when structuring your promotion campaigns and ultimately improve your giveaway listing view and click results.



Measuring the value of a giveaway listing

You may be asking yourself — “So what exactly are we measuring here?”

While we do track visits and clicks, that’s not where it ends.

The value of our giveaway promotion is much more than the view and click numbers.

Business and bloggers use Giveaway Promote time and again because it’s obvious that we’re not just sending you “traffic”.

Each giveaway entrant we send your way is also doing what you’re asking in exchange for entries.

One of those “clicks” may become a Twitter follower; send out a tweet about your giveaway; subscribe to your email list; follow you on Instagram; subscribe to your YouTube channel, and leave a comment on your website. It all depends on how you structure your giveaway.

If you simply want traffic, you’re in the wrong place.

If you want to use your giveaway to build your audience with consumers — real engaged people, that’s what we specialize in.

We’ve conscientiously and consistently built our audience over the course of seven years.

The combined value in one view/click from our audience is extraordinary and immeasurable.

Dig deeper into how to calculate the individual ROI of your social media efforts — including contests and other campaigns in ShortStack’s white paper: “What’s it Worth: A Data-driven Look at the ROI of Social Media”
Top


Giveaway listing performance variables

Your level of promotion ordered, length of time listed on Giveaway Promote, entry requirements, location eligibility, selected listing image and the clarity of your title/description wording will have a direct effect on your giveaway promotion campaign results. No two giveaways are the same.

Reasons that a giveaway may see more views and clicks:

  • More promotion ordered
  • Submitted early = Giveaway listed for a longer period of time
  • High value/appeal prize: electronics, cash or gift cards, etc.
  • Giveaway is open Worldwide
  • Easy entry requirements

These giveaways will generally see an average CPV/CPC at the lower end of the range.

Reasons that a giveaway may see fewer views and clicks:

  • Less promotion ordered
  • Submitted last minute = Giveaway listed for a short period of time
  • Niche specific prize: niche specific or genre specific books, for example
  • Low value/appeal prize: ebooks, DVDs, apps, downloads, coupons, under $20 in value, location specific prizes, unknown brands, etc.
  • Giveaway has limited eligibility. Open to Canada only or UK only, for example
  • High barrier to entry. Requiring entrants to register for an account, create an app, write an article, refer friends, download an app, play a game, etc.

These giveaways will generally see an average CPV/CPC at the higher end of the range.

Examples:

  • Giveaways listed for two months will see more views than giveaways listed for three days.
  • Giveaways open worldwide will see more views than giveaways open to Canada only (or US only, UK only, etc.).
  • Giveaways with broad appeal prizes (gift card, cash, electronics) will see more views than limited appeal or low-value prizes (ebooks, under $10 value, online courses or downloads, etc.).
  • Easy to enter giveaways will see more views than giveaways that require entrants to register for an account, make a video, refer the most friends, etc.

Impressive numbers aren’t everything. It’s a better idea to target quality over quantity. The more specific and targeted your prize is, the more targeted your leads will be.

If you are giving away a niche book with the goal of attracting readers; fewer, hyper-targeted entrants are going to be of much greater value to you than a higher quantity of general entrants.
 

Tip: Maximize your results! Ordering additional email and social media promotion is suggested for prizes with lower appeal, restricted eligibility, etc.
Top


Real numbers from our real giveaway listings

Below, you’ll find a publicly viewable spreadsheet that will show you the performance of individual giveaway listings that ended between February 25th – April 6th, 2018.

These are current 2018 numbers. These are how our giveaway listings are performing right now. This sheet will be updated monthly.

Results_Stats

View Our Actual 2018 Promotion Results

 
No one else will let you see stuff like this.

I’m showing you the real numbers from our real giveaway listings.

We’re the only giveaway site out there that gives you insider access to analytics like this.

I’ve even included the click tracking link for each one.

You can click any of those goo.gl or bit.ly links on the spreadsheet to see the click tracking analytics data for yourself. The number of clicks displayed at the link is the same number that in column I.

These are the clicks from Giveaway Promote to the giveaway landing page URL.

Top


Average view statistics

To give you a general idea of the number of views you might see from our giveaway promotion service, we gathered a snapshot average from the performance of our giveaway listings ending February 25th – April 6th, 2018.

  • Basic promotion: range of 29-193 views (average of 101)
  • One week Active Promotion: range of 62-369 views (average of 207)
  • One week Active Promotion with extras: range of 106-720 views (average of 308)
Top


Average cost-per-view statistics

Data from actual performance of our giveaway listings ending February 25th – April 6th, 2018.

  • Basic promotion ($5): $0.03-$0.17 cost-per-view (average $.06 CPV)
  • One week Active Promotion ($14.99): $0.04-$0.24 cost-per-view (average $.09 CPV)
  • One week Active Promotion with extras ($34.22 average): $0.03-$0.30 cost-per-view (average $.13 CPV)

Of those who view your giveaway listing, an average of 85% will click through to your website.

Top


Average click statistics

To give you a general idea of the number of clicks you might see from our giveaway promotion service, we gathered a snapshot average from the performance of our giveaway listings ending February 25th – April 6th, 2018.

  • Basic promotion: range of 15-187 clicks (average of 94)
  • One week Active Promotion: range of 46-333 clicks (average of 181)
  • One week Active Promotion with extras: range of 71-631 clicks (average of 260)
Top


Average cost-per-click statistics

Data from actual performance of our giveaway listings ending February 25th – April 6th, 2018.

  • Basic promotion ($5): $0.03-$0.33 cost-per-click (average $.07 CPC)
  • One week Active Promotion ($14.99): $0.05-$0.33 cost-per-click (average $.11 CPC)
  • One week Active Promotion with extras ($34.22 average): $0.04-$0.45 cost-per-click (average $.17 CPC)
Top

Level of promotion ordered, entry requirements, location eligibility, selected listing image, clarity of title and description wording, and length of time listed on Giveaway Promote have a direct effect on results. Prior results do not guarantee a similar future outcome.


How do we compare to other types of advertising?

Our average cost-per-click is 14 times less than Google, Facebook and Instagram ads!

The average cost-per-website click (CPC) on Giveaway Promote is $.09.

The 2017 average Google AdWords cost per click (CPC) is $1.51 (source). The 2017 Q4 Facebook CPC is $0.54 (source) and 2017 Q3 Instagram CPC is $1.94 (source).

Source

Source E27. Click to view larger image.

 

There are many variables. Prior results do not guarantee a similar future outcome.

Your specific prize, eligibility, entry requirements, end date and the level of promotion that you order will all greatly influence your results.

Top


Real results from our customers

See how our giveaway promotion service has performed for others!

Here are some recommendations and real stats (including screenshots) from some of our previous customers:

Top


Why choose Giveaway Promote?

Giveaway Promote provides effective giveaway promotion at a reasonable cost.

When you upgrade your giveaway to Active Promotion, you’ll receive professional, individualized, expert-level giveaway promotion. Ours is a unique, hands-on service with a high rate of satisfaction and returning clients.

Top

Are you running a giveaway?

We get more eyes on your prize. Promote your giveaways, sweepstakes and contests on Giveaway Promote to our large, engaged audience of giveaway entrants.

We’re giveaway experts. We specialize in the effective and ethical promotion of your giveaways.

Promote your giveaway

Comments are closed.

Free giveaways via email

Subscribe to Giveaway Promote Daily.

Follow us via social media

Search by date posted

April 2018
S M T W T F S
« Mar    
1234567
891011121314
15161718192021
22232425262728
2930